Republic Day
About CreditEnable
CreditEnable is a fintech company that custom-matches SMEs with lenders, such as banks & NBFCs, and gets their loans disbursed within 3-7 days of application.
About The Republic Day Video
The brand struggles with awareness and there is almost no brand recall associated with the brand.
I identified the upcoming Republic Day as an opportunity for the brand to be topically relevant and proactively suggested that we make use of the patriotic emotion around the day to showcase India's economic progress and how CreditEnable plays a part in it.