Republic Day

About CreditEnable

CreditEnable is a fintech company that custom-matches SMEs with lenders, such as banks & NBFCs, and gets their loans disbursed within 3-7 days of application.

About The Republic Day Video

The brand struggles with awareness and there is almost no brand recall associated with the brand.

I identified the upcoming Republic Day as an opportunity for the brand to be topically relevant and proactively suggested that we make use of the patriotic emotion around the day to showcase India's economic progress and how CreditEnable plays a part in it.

How I Contributed

I proactively suggested that we do a video for Republic Day, then went on to see the video through from scripting to creative direction while working with an animation artist for execution.

Aditi Vaidya

+91 98704 25151 |

© Aditi Vaidya, 2023