Store Branding

About The Project

Toonz is a kids' clothing brand mostly active in Tier III cities. Their aim was to be perceived as urban with Tier I energy. For this, they had come up with the tagline, "I am the Game Changer" around the launch of their summer 2017 collection of kids' clothes.

The brief was to come up with print ads to be used for their store branding. We mirrored the same urban, self-assured energy of their tagline in the copy and the design.

How I Contributed

I came up with copy that would translate a modernity that the client desired their brand would stand for, while also ensuring that my copy is in line with the brand's tagline.

Tier I sass for Tier III kids!

Aditi Vaidya

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© Aditi Vaidya, 2023